Introduction:
The year is 1972. Country music finds itself at a crossroads. The golden age of Nashville sound, characterized by smooth orchestrations and polished production, is beginning to lose its grip. A new generation of artists, hungry for a more raw and personal sound, is emerging. Among them stands Gene Watson, a rising star with a distinctive baritone voice and a knack for storytelling.
“Who Do You Think You Are”, released in 1972 on Capitol Records, perfectly encapsulates this period of transition in country music. Written by the songwriting trio of Joe Allen, Jimmy Ray Sells, and Gene Watson himself, the song became a staple of Watson’s early career, showcasing both his traditional country roots and his willingness to embrace a more contemporary sound. Produced by Billy Sherrill, a legendary figure in country music production known for his polished “Nashville sound,” “Who Do You Think You Are” strikes a delicate balance between traditional country instrumentation and a subtle touch of experimentation.
While the song relies heavily on a classic country foundation, with prominent steel guitar and a driving rhythm section, it also incorporates elements that hint at the burgeoning outlaw country movement. Watson’s vocals display a gruff vulnerability, conveying the emotional turmoil of a scorned lover. The lyrics paint a vivid picture of a relationship gone sour, with the protagonist questioning the identity of the person their former partner has become. Lines like “You found something new within yourself without your name / You needed someone else, now you think you’re coming home to me” capture the sting of betrayal and the confusion of a changed identity.
Despite its critical acclaim, “Who Do You Think You Are” didn’t achieve the chart-topping success of some of Watson’s later hits. However, its impact on his career trajectory is undeniable. The song solidified him as a voice for a new generation of country music fans who craved a more authentic and introspective sound. “Who Do You Think You Are” stands as a testament to Gene Watson’s artistic evolution, his ability to navigate the changing landscape of country music in the 1970s, and his enduring legacy as a storyteller who could capture the complexities of human emotions within the framework of a classic country song.