Introduction:

The Temptations’ “Treat Her Like A Lady”. Released in 1984, this soulful ballad became a beacon of R&B in a decade pulsating with synthesizers and drum machines. Now, for those unfamiliar with the landscape of American music in the early 80s, let me paint a little picture. Motown, the legendary label that birthed The Temptations, was facing a period of transition. Disco had waned, and the new wave of pop was dominated by artists like Michael Jackson and Prince.

The Temptations themselves were no strangers to change. They’d weathered numerous personnel shifts throughout their illustrious career, and by 1984, the group featured a new lead singer, Ali-Ollie Woodson. This infusion of fresh energy proved to be a masterstroke. Woodson’s smooth, soulful vocals, coupled with the ever-dependable presence of original member Otis Williams, ushered in a revitalized sound for the group.

“Treat Her Like A Lady” wasn’t just a song, it was a statement. It harkened back to the group’s classic Motown roots, emphasizing lush harmonies and heartfelt lyrics. The song’s co-writer, Woodson, alongside Otis Williams, crafted a message of respect and chivalry, a sentiment that resonated deeply with listeners. This wasn’t just about fleeting attraction; it was about treating a woman with kindness, understanding, and respect – a timeless ideal that transcended musical trends.

Don’t be fooled by the song’s seemingly straightforward title. “Treat Her Like A Lady” is a masterclass in emotional storytelling. The music, co-produced by Woodson, Al McKay (formerly of Earth, Wind & Fire), and Ralph Johnson, is a tapestry of smooth grooves and soaring melodies. The rhythm section lays down a foundation of quiet dignity, while the keyboards and horns add tasteful flourishes. But it’s the vocals that truly elevate the song. The Temptations deliver the lyrics with a sincerity that cuts through cynicism. There’s a vulnerability in their voices, a recognition of the power dynamics within a relationship, and a genuine desire for something deeper than fleeting passion.

See also  The Searchers – Needles And Pins

“Treat Her Like A Lady” wasn’t just a critical darling; it was a commercial success as well. The song reached number two on the R&B charts, becoming their biggest hit since the mid-70s. More importantly, it reignited interest in The Temptations, proving that their brand of soulful sophistication could still resonate with a new generation of listeners. The song’s enduring legacy is a testament to its power to connect with hearts across generations. So, sit back, press play, and let The Temptations remind you of the timeless virtue of treating someone special with the respect and care they deserve.

Video: