Introduction:
Elvis Presley’s “Easy Come, Easy Go” emerged in 1967, a time of significant change for both the artist and the music industry itself. Released as the title track for Presley’s 23rd film, the song marked the end of an era –– the final track on an Extended Play record (EP) by “The King.”
EPs, typically containing four to six songs, had been a popular format for a decade, offering a more affordable alternative to full-length albums. However, by the mid-1960s, the rise of the LP (Long Play) record with its increased playing time began to overshadow the EP. “Easy Come, Easy Go” reflected this shift. It failed to chart on the prestigious Billboard Hot 100 chart, a first for a Presley single, and the EP itself sold less than 30,000 units, a far cry from his earlier successes.
Despite its commercial shortcomings, “Easy Come, Easy Go” offered a glimpse into Presley’s musical evolution. The song, written by songwriting duo Sid Wayne and Ben Weisman, leaned towards a more pop-oriented sound compared to his earlier rock and roll roots. This shift mirrored broader trends in popular music, with artists like The Beatles and The Beach Boys experimenting with psychedelic and pop sounds.
While not credited as a producer on the record, Colonel Tom Parker, Presley’s longtime manager, undoubtedly played a role in shaping the film and soundtrack. Parker, known for his shrewd business strategies, was likely drawn to the mainstream appeal of the song and the film’s lighthearted comedic theme.
Although “Easy Come, Easy Go” didn’t replicate Presley’s chart-topping dominance, it serves as a historical marker. It stands as a testament to the changing tides of the music industry and Presley’s own artistic journey as he navigated the evolving landscape of popular music in the late 1960s.