Introduction:
In 1975, a time when disco was pulsating on the airwaves and on dance floors across America, Elvis Presley, the undisputed King of Rock and Roll, released a song titled “Bringing It Back.” This track, featured on his album Today, marked a notable departure from Presley’s usual musical style. While Presley had occasionally dabbled with different genres throughout his career, “Bringing It Back” was a full-fledged embrace of the disco sound that dominated the mid-70s.
Composed by songwriter Gregg Gordon, “Bringing It Back” was produced by Felton Jarvis, a longtime collaborator with Presley. Jarvis, who had been with Presley since the 1960s, was known for his work on Presley’s gospel recordings and film soundtracks. For “Bringing It Back,” Jarvis incorporated elements common to disco music, such as a prominent four-on-the-floor beat, driving bass line, and shimmering string sections.
While “Bringing It Back” did not achieve the same level of commercial success as Presley’s earlier hits, it reached number 65 on the Billboard Hot 100 chart. The song’s B-side, “Pieces of My Life,” however, found more traction on the country charts, peaking at number 33. Despite its modest chart performance, “Bringing It Back” holds significance within the context of Presley’s career. The song stands as a testament to his willingness to experiment with new sounds and adapt to the evolving musical landscape, even later in his career.
It’s important to note that “Bringing It Back” wasn’t the only time Presley dabbled in disco. Throughout the mid-70s, he incorporated disco elements into a handful of recordings, including “T.R.O.U.B.L.E.” and “Disco Lady.” These disco-infused tracks, though not necessarily critical or commercial darlings, reflected Presley’s efforts to stay relevant in a music scene that was constantly changing.
Today, “Bringing It Back” remains a curious footnote in Presley’s illustrious musical journey. The song serves as a reminder of the King’s adaptability and his enduring influence, even as he ventured outside of his rock and roll roots. While some fans might consider “Bringing It Back” a departure from the sound they loved, it undeniably showcases Presley’s willingness to embrace new musical territories.