Introduction:
What Now My Love is a timeless masterpiece that showcases Elvis Presley’s unparalleled vocal prowess and emotional depth. Released in 1972 as part of the album Elvis Now, the song is a departure from the rock ‘n’ roll sound that initially propelled the King of Rock and Roll to stardom. It instead places him firmly in the realm of adult contemporary music.
Penned by Gilbert Bécaud and Pierre Delanoë, the original French version, “Et maintenant,” was a massive hit. The English lyrics, adapted by Carl Sigman, perfectly capture the song’s melancholic tone and themes of lost love. With its lush orchestral arrangement and Presley’s soulful interpretation, What Now My Love became a signature piece in his later career, demonstrating his versatility as an artist.
While the song didn’t produce any specific chart-topping positions or awards like some of his earlier hits, it remains a beloved track among Presley fans and continues to be praised for its emotional resonance. The song’s enduring popularity is a testament to its universal themes of heartbreak and longing, which resonate with listeners across generations.
What Now My Love is often considered one of Presley’s finest vocal performances, highlighting his ability to convey raw emotion with effortless grace. The track was produced by Felton Jarvis, a longtime collaborator of Presley’s who helped shape the sound of the Elvis Presley era.
Beyond its commercial success, What Now My Love solidified Presley’s status as a consummate balladeer. The song’s inclusion in his live performances, particularly during his iconic 1973 Aloha from Hawaii via Satellite concert, further cemented its place in music history.