Introduction:
Ricky Van Shelton’s “Not That I Care” is a poignant track that embodies the classic country sound for which he became widely known. The song was released in 1990 and is featured on his third studio album, RVS III. This album, released on January 16, 1990, continued to solidify Shelton’s standing as one of country music’s leading vocalists during the late 1980s and early 1990s.
“Not That I Care” falls squarely within the country music genre, characterized by its traditional instrumentation and heartfelt lyrical storytelling. Shelton’s rich baritone voice, a hallmark of his style, brings a deep emotional resonance to the song. While not released as a standalone single, “Not That I Care” contributed to the overall success of the RVS III album, which itself was a significant achievement for Shelton.
RVS III proved to be a commercial triumph, reaching number 1 on the US Top Country Albums chart and number 53 on the US Billboard 200. The album was certified Platinum by the Recording Industry Association of America (RIAA), indicating sales of over one million units. This album also produced several successful singles, including “I’ve Cried My Last Tear for You” (a number 1 hit), “Statue of a Fool” (number 2), and “I Meant Every Word He Said” (number 2). Although “Not That I Care” wasn’t a chart-topping single, its inclusion on a highly successful and critically acclaimed album like RVS III showcases its importance within Shelton’s discography. It served as a testament to his ability to deliver compelling ballads, a strength that earned him numerous accolades throughout his career, including multiple Male Vocalist of the Year awards from both the CMA and ACM. “Not That I Care” remains a testament to the enduring appeal of traditional country music, a genre Ricky Van Shelton mastered with his distinctive vocal talent and emotive delivery.