Introduction:
While the name Engelbert Humperdinck might conjure images of velvet suits and lush ballads, his career holds a surprising twist in the form of a song titled “Ten Guitars.” Released in 1967, this upbeat and catchy tune stands in contrast to his more typical romantic repertoire, yet it found unexpected success – particularly across the globe in New Zealand.
Humperdinck, born Arnold George Dorsey in India, rose to fame in the mid-1960s with a smooth baritone voice and dramatic stage presence. His producer, the legendary Dick Rowe, saw potential in the young singer and crafted a persona that resonated with audiences, particularly women. Early hits like “Release Me” showcased Humperdinck’s ability to deliver powerful love songs with a touch of theatricality.
“Ten Guitars,” however, was a different beast altogether. Composed by Gordon Mills, a prolific songwriter known for crafting hits for artists like Tom Jones, the song boasted a bright and cheerful melody driven by a prominent “Maori strum” guitar style. This energetic style was popular in New Zealand at the time, and it resonated with audiences there. While “Release Me” achieved international success, in New Zealand, radio programmers favored the B-side, “Ten Guitars.” The song’s upbeat tempo and catchy melody made it a perfect fit for dance floors, and it quickly gained a loyal following, eventually earning the affectionate title of New Zealand’s “unofficial national anthem.”
The song itself is a simple yet evocative celebration of love and music. The lyrics paint a picture of a starlit night, ten guitars playing a song, and a call to dance with the one you love. This romantic imagery, coupled with the lively melody, created a mood that resonated with a generation looking for carefree joy. Despite not being intended as a major release, “Ten Guitars” transcended its B-side status to become a cultural phenomenon in New Zealand.
The song’s success in New Zealand highlights the power of regional tastes and the unexpected paths music can take. While Engelbert Humperdinck continued to build his career on romantic ballads, “Ten Guitars” remains a testament to his versatility and a reminder that sometimes, the most beloved songs emerge from the unlikeliest places. Even today, “Ten Guitars” continues to be played and celebrated in New Zealand, a testament to its enduring appeal and its unique place in the country’s musical landscape.