Introduction:
Elvis Presley’s “If That Isn’t Love,” released in 1974, wasn’t your typical rock and roll anthem. Instead, it offered a heartfelt and gospel-infused declaration of devotion, showcasing a different side of the King’s musical repertoire.
Written by gospel songwriter Dottie Rambo, “If That Isn’t Love” stands out in Presley’s discography for its spiritual undertones. The lyrics paint a vivid picture of unwavering commitment and love, using metaphors and imagery drawn from religious themes. Lines like “If standing by you through thick and thin, if sharing all my dreams with you, if giving all I’ve got to give to you, if that isn’t love, then what is?” leave little doubt about the depth of the singer’s affection.
Musically, the song departs from Presley’s rock and roll roots, embracing a gospel-inspired arrangement. The piano and organ take center stage, driving the melody forward with a soulful groove. The backing vocals, provided by the Stamps Quartet, add a layer of gospel fervor, further emphasizing the song’s spiritual message.
Despite its atypical sound, “If That Isn’t Love” resonated with audiences. Released on Presley’s album “Good Times,” it reached number 4 on the Billboard Hot Country Singles chart, showcasing the song’s crossover appeal. Its message of love and commitment resonated with fans seeking a more introspective and spiritual side of their musical hero.
Moreover, “If That Isn’t Love” holds historical significance. It marked a shift in Presley’s career, showcasing his willingness to explore different genres and themes beyond his rock and roll roots. The song’s success paved the way for further experimentation in his later years, influencing his gospel-infused recordings and live performances.
Today, “If That Isn’t Love” remains a treasured gem in Presley’s discography. It offers a glimpse into his faith and emotional depth, showcasing a side of the King not often explored in his rock and roll anthems. Its enduring legacy lies in its heartfelt message, reminding listeners of the power of love and commitment, regardless of genre or musical preference.