Introduction:
Though crowned the “King of Rock and Roll,” Elvis Presley wasn’t afraid to explore the emotional depths of ballads. One such example is the introspective “Are You Sincere”, released in 1973. This poignant song, nestled within the gospel-tinged album “Raised on Rock”, showcased Presley’s remarkable vocal range and vulnerability as he grappled with themes of love, doubt, and commitment.
Composed by songwriter Wayne Walker, “Are You Sincere” stands out from the more upbeat tracks on “Raised on Rock.” The genre leans towards a soulful ballad, blending elements of blues and gospel with Presley’s signature rock and roll swagger. The production, overseen by RCA Records veterans Felton Jarvis and Marlin Greene, creates a warm and intimate atmosphere, allowing Presley’s voice to take center stage.
While “Are You Sincere” wasn’t a chart-topping hit on the scale of Presley’s earlier releases, it resonated deeply with fans who appreciated his artistic evolution. The song’s lyrics delve into the anxieties of a relationship, with Presley posing a series of heartfelt questions to a loved one. The repeated refrain, “Are you sincere when you say I love you? Are you sincere when you say you love me too? And are you really mine every day, all the time? I’ve gotta know” captures the essence of the song’s emotional core.
Presley’s delivery in “Are You Sincere” is both powerful and nuanced. He seamlessly transitions between moments of vulnerability and passionate pleading. The song allows him to showcase not just his electrifying rock and roll persona, but also his ability to convey tenderness and emotional depth.
Although not as commercially successful as some of his earlier works, “Are You Sincere” holds a significant place within Presley’s vast discography. It serves as a testament to his versatility as an artist and his willingness to explore the complexities of love and commitment. The song continues to resonate with listeners, offering a glimpse into the emotional landscape of the King himself.
Video:
Lyrics:
Are you sincere when you say I love youAre you sincere when you say you love me tooOh and are you really mine every day, all the timeI’ve gotta know which way to goWill our love grow, are you sincere
Are you sincere when you say I love youHoney, are you sincere when you say you love me too
And are you really mine every day, all the timeI’ve gotta know which way to goWill our love grow, are you sincere