Introduction:
In the late 1960s, Elvis Presley’s style took a striking turn — and fans around the world began wondering why the King of Rock ‘n’ Roll had suddenly embraced dazzling jumpsuits. The answer lies in the vision of one man: costume designer Bill Belew, whose creations helped shape Elvis’s legendary stage image.
Elvis was already known for his unmistakable voice, electrifying hip-shaking moves, magnetic charisma, and larger-than-life persona. His style was equally unforgettable: the sleek black leather suit from his 1968 comeback special, the velvet suit he wore to meet President Richard Nixon, and later, the glittering, jewel-studded jumpsuits that became synonymous with his concerts. Behind each of these iconic looks stood Belew, a graduate of New York’s Parsons School of Design, who had worked with stars like Lena Horne, Josephine Baker, and Ella Fitzgerald, as well as major productions including Sweet Charity, Funny Girl, and the New York City Ballet’s Giselle.
Belew’s collaboration with Presley began when the producers of the 1968 special invited him to submit designs. Drawing on the denim trend of the time, Belew proposed replicating a denim outfit in black leather — a concept Elvis loved. That moment sparked a partnership that lasted nearly a decade, during which Belew elevated Elvis’s stage presence to new heights. His goal was clear: the clothes should be easy, seductive, and never compromise Elvis’s masculinity.
The jumpsuits, which debuted in the 1970s, were meticulously designed to be both show-stopping and practical. Inspired in part by Elvis’s growing passion for martial arts, they offered freedom of movement for his increasingly athletic performances. High Napoleonic collars framed his face, Edwardian pointed sleeves added flair, and wide bell bottoms with kick pleats gave drama to every step. Some of the most famous designs included the Burning Love Suit, the Black Pyramid Suit, and the dazzling Dragon Suit. Elvis’s personal favorite was the Peacock Suit, embroidered with majestic peacocks whose tail feathers flowed down each leg — a piece that later sold for $300,000.
Perhaps the most celebrated of all was the Aloha Eagle Suit, worn for his 1973 Aloha from Hawaii via Satellite special. Originally envisioned as an American flag–themed outfit, the design shifted to feature an eagle after a conversation between Belew and Elvis. The suit’s first version included a full-length cape, but during rehearsal, its weight caused Elvis to stumble. A shorter cape was quickly made, and the mishap became a fond memory for all involved.
Though Belew was the mastermind behind the overall look, much of the intricate embroidery was crafted by Gene Doucette, who believed each costume should tell a story — not just sparkle under the lights. Together, Belew and Doucette created garments that didn’t just dress Elvis, but amplified his aura.
As Belew later reflected, Elvis had a rare gift: even the simplest outfit came alive on him, transforming into something spectacular. In the jumpsuit era, that magic reached its peak — a perfect blend of performance, personality, and unparalleled style that still defines the King’s image today.